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Prima logo — Great experience, great price.

Prima

Great experience, great price.

Italy Italy 1662 employees Insurance, SaaS

General Information

Company Name Prima
Location Italy Italy +6
Employees 1662
Industries Insurance, SaaS
Social

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About Prima

Prima is a leading insurtech player with more than 3.5M customers and €880M in gross written premiums across Europe, shaping the industry with its commitment to delivering a superior customer experience at competitive prices. Since its launch in 2015, Prima has achieved remarkable milestones, ascending to market dominance in Italy's online motor sector by revamping the insurance value chain through cutting-edge tech platforms and data analytics. Notably, in 2018, Goldman Sachs and The Blackstone Group made a groundbreaking joint investment, marking the largest venture capital round in Italy at the time. Later in 2022, The Carlyle Group also joined as a shareholder. Prima's expansion continues with the introduction of the Home and Family product in 2021 and the initiation of international operations in London and Madrid in 2022. With a dedicated team and a vision for a comprehensive insurance product offering, Prima is poised for further growth and success. Discover more: [Prima](https://www.prima.it) Discover more on: [Hello Prima UK](https://www.helloprima.co.uk) Discover more on: [Hello Prima ES](https://www.helloprima.es/)

Taxonomy: Insurtech, Online Insurance, Digital Transformation, Tech Platforms, Venture Capital, International Expansion, Motor Insurance, Home and Family Insurance, Market Leader, Investment, Technology, Digitalization

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Prima Alternatives & Competitors

Prima vs
Allianz Italia
Allianz Italia Italy

Comprehensive coverage for your car, home, and finances

3321 employees
Financial Services, Insurance
Prima vs
Zurich Insurance
Zurich Insurance Switzerland

Let’s create a brighter future together.

49103 employees
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Prima vs
Zurich Ireland
Zurich Ireland Ireland

Let's create a brighter future together

1001-5000 employees
Finance, Financial Services

FAQ About Prima

Great experience, great price.
Prima is headquartered in Italy.
Prima operates in the following industries: Insurance, SaaS.
Prima has approximately 1662 employees.
Top alternatives and competitors to Prima include Allianz Italia, Zurich Insurance, Zurich Ireland, AIA Australia, aha insurance. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Prima and Allianz Italia are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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