Primmo Beauty Services (P.B.S nv) is a leading distributor of high-quality brands for the professional beauty sector in Belgium-Luxembourg, operating since 1989. The company has a rich history of introducing and distributing premium brands, including providing logistical support for the launch and distribution of ARTDECO from 2003 to 2021.
In 2017, the company invested in a state-of-the-art training center and enhanced storage and shipping capabilities to bolster its operational infrastructure. By mid-2018, P.B.S was well-prepared for the distribution of MALU WILZ Beauté, a brand with a unique vision exclusively targeting the professional beauty sector in over 30 countries.
Adapting to the challenges posed by the COVID-19 pandemic, P.B.S focused on strengthening its digital infrastructure and providing enhanced support for its clientele in 2020-2021.
Primmo Beauty Services operates in the Wellness Beauty industry and continues to demonstrate its commitment to innovation and customer-centric solutions. As a promising player in the professional beauty sector, it offers an intriguing investment opportunity for venture capitalists seeking to engage with a company with a strong market presence and a legacy of successful brand partnerships.
