夢 PRIUS is a Brazil-based startup founded in 2016, operating within the Food and Beverage industry. The company's essence is distilled in its slogan: "Naseba Naru!\nなせばなる!\nOnde há vontade, há um caminho," highlighting a deep-rooted commitment to innovation, quality, and sustainability. The founding team—Nikkei entrepreneurs Yuji, Kenji, and Takashi—bring a unique blend of cultural heritage and modern market insight to the creation of their beverage lineup. The products emphasize conscious consumption, environmental respect, and Japanese principles.
In terms of investment, 夢 PRIUS received an Angel Round investment on 14 March 2022, backed by the Harvard Business School Alumni Angels of Brazil. This support underscores the startup's potential to capture and expand its market presence, positioning it as a noteworthy entity in the Brazilian and potentially global beverage scene.