Pure Pet Food

Pure Pet Food, founded in 2013, is reshaping the pet food landscape with its mission to provide delicious, healthy food that dogs deserve for longer, happier lives. As seen on Dragons' Den, the company is rooted in its founders' vision of creating the healthiest convenience pet food available.

The company operates out of its own human-grade food facility in Yorkshire, United Kingdom, specializing in pet food crafted from fresh and raw ingredients that are air-dried to retain nutrition. This innovative approach allows pet owners to simply add water to create a nutritious meal. The commitment to quality has yielded numerous success stories, highlighting improvements in pets' health such as glossier coats and happier digestive systems.

In its recent Venture Round investment on 03 May 2021, Pure Pet Food secured funding from notable investors, including the Northern Powerhouse Investment Fund, Northern Venture Capital Trust, and NPIF – Mercia Equity Finance, underscoring confidence in their scalable and impactful business model.