Rather Outdoors

Our story — like just about all of our favorite stories — starts on the water. Most of us grew up as anglers, raised by anglers. From the very beginning we knew the names. When we were finally tall enough to use the rods our parents “lent” us, they said Lew’s on the side. The tackle came in bright yellow boxes with the old Strike King logo that looked a little bit like a keyhole. When other kids put posters of Camaros and space shuttles on their walls, we had boats, rods, reels, and fish. At first, we connected with brands and with experiences. When we got a little older and started buying our own equipment, we found a home in the industry itself. From the shop that sold us our first rod to the pros that showed us how it’s done, the fishing business is never “just business.” It’s a community, a culture, and a family. We’ve been blessed with the opportunity to dedicate our careers to protecting and nurturing the legendary brands we grew up with. We believe that everyone should be able to experience nature the way we do — with the right equipment, made with passion and sold with truth. Our mission is to protect and respect the world’s greatest outdoor brands. And it’s our privilege to pass them on to future generations stronger than when we found them. With a decades-long legacy in angling as our cornerstone, we will carve out an enduring future for the legendary brands in our family. And in so doing, we'll create a legend of our own that can stand alongside them.

FAQ About Rather Outdoors

Where Outdoor Brands Thrive

Rather Outdoors has approximately 276 employees.

Top alternatives and competitors to Rather Outdoors include SONIK Sports Ltd, ScaleView Partners, Beans & Brews Coffeehouse, Petcurean, Hollon Safe Company. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.

Rather Outdoors and SONIK Sports Ltd are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

General Information

Track Rather Outdoors

About Rather Outdoors

Rather Outdoors Alternatives & Competitors

FAQ About Rather Outdoors

Don't just browse. Track.