Rent frock Repeat Inc., known for its slogan "Less Stuff, More Life," was a pioneer in the Canadian rental fashion industry. Founded by Lisa Owen and Kristy Wieber in August 2010, the company offered a progressive entry into the sharing economy, allowing over 93,000 members to access a versatile wardrobe while promoting sustainability by reducing fashion's carbon footprint.
Based in Canada, RfR positioned itself as a leader in the intersection of the Fashion, Hardware, and Retail industries. Despite its innovative approach and cultural impact, RfR ceased operations in July 2020, leaving a legacy in collaborative consumption.
The company last secured a $1.15M Seed Round investment on 12 November 2014 from Capital Angel Network, Caroline Somers, and Coralie Lalonde. This funding was pivotal in expanding its offerings and growing its membership base.