Rightlander is a UK-based startup dedicated to "Reducing the risk of non-compliant affiliate marketing." Founded in 2018, the company offers an award-winning software that automates the monitoring of crucial online marketing channels such as web, social, video, email, PPC, and instant messaging. Their solutions not only save time but also reduce regulatory risk, enabling partnership programs to scale with confidence.
Their software works by offering features such as the ability to screen new affiliate sites for damaging content and content categorization, verify promotions on authorized sites, discover undisclosed affiliate content to reduce risk and optimize conversions, and monitor offers for compliance with regulatory, partnership, and branding guidelines.
Operating in the Advertising and Gaming industries, Rightlander aims to address the challenges associated with non-compliant affiliate marketing. Although specific details about their latest investment and investors are not available, the company appears to offer a promising solution to an increasingly critical issue in the digital marketing landscape. For more information, please email [email protected].