Rousso Apparel Group LLC is a fashion and apparel company established in 1970 by Eli Rousso, a pioneer known for his commitment to constantly update and improve product design to stay ahead in the ever-changing fashion market. Following his untimely demise in 1989, the company seamlessly transitioned to familial leadership, with Natalie Rousso as Chairwoman and Victor Rousso as CEO.
With a specialization in Women’s Updated Casual Sportswear, Weekend and Active Wear for over thirty-five years, Rousso has witnessed exponential sales growth in the last decade through strategic expansions and acquisitions. Notably, the launch of Oleg Cassini Sport in 2001 and the introduction of Three Hearts, as well as the "green" 21st Century venture with Pure.Simple.Natural, have been instrumental in the company's evolution. Furthermore, the 2008 debut of the innovative Teez-her brand brought a new concept in figure control tops, pants, and dresses.
Adding to its portfolio, in 1995, Santa Fe Apparel was established, specializing in Outerwear and led by Joseph DeGaetano as President. The brand CoffeeShop, targeting the young and trendy woman, achieved success, while the launch of Latte by CoffeeShop in March 2008 introduced a contemporary outerwear label inspired by the European market. Alongside this, the XtremeAir label, catering to missy and woman customers, offers a range of down jackets, coats, and leathers.
Based in the United States, Rousso Apparel Group LLC represents a robust player in the fashion and apparel industry, showcasing resilience and adaptability across the years.