Italy
Samarcanda Intrattenimenti is a leading brand in Italy for tourist entertainment services, specializing in developing products, shows, and entertainment services for the most prestigious Italian tourist facilities for over 30 years. Their success is primarily driven by innovation and the ability to envision the future of entertainment. Samarcanda stands out in the industry through its commitment to innovation, vision, and ethical standards.
One of their key initiatives is the formation and organization of over 1000 Joyner teams each summer. Joyner is the name they have given to the "animators" after a journey of growth and success. These professionals are trained to include the best talents in tourist entertainment under the banner of joy. Their commitment to ethical principles and professionalism is evident in the way they redefine and approach entertainment and client relationships.
Aside from their core business, Samarcanda has expanded into three other lines of development. This includes expertise in organizing and planning events, providing training services, and offering communication strategies. Their expertise in tourist entertainment extends to conceiving and producing original formats for large events, managing over 20,000 applications annually, and training over 600 resources with their coaches and facilities.
In addition to their innovative entertainment services, Samarcanda also attracts the best talents with unconventional marketing and communication techniques. They also offer these techniques "as a service" for tourist facilities with specific communication needs.
Further, as a part of their ethical commitment, Samarcanda has been a driving force, along with Conflavoro PMI, in promoting the first historic National Collective Labor Contract, effective from May 1, 2019. This framework offers rights and protections that improve the sector for workers and tourist facilities.
With their focus on innovation, professionalism, and ethical standards, Samarcanda has firmly established itself as a key player in the Entertainment and Travel & Tourism industries and continues to make meaningful contributions through their services and principles.