Founded in 2017 and based in Portugal, Secret City Trails carved a unique niche in the Marketplaces and Travel and Tourism sectors by offering playful discovery experiences in over 60 European cities. Co-founders Kristina and Wendy pioneered a platform for curious city exploration, capturing the imagination of tens of thousands of users.
The company's momentum was bolstered by key investors, including Speedinvest, Techstars, and Transavia Ventures BV. Their involvement helped build a strong foundation, capped by a Non Equity Assistance investment from Intelak Hub on 21 October 2020.
In a strategic move marking a new chapter, Secret City Trails was acquired by the team behind Netherlands-based CityGoose in May 2022—transitioning the helm to Frans and Lidwine. This acquisition signals a promising evolution for the brand, aligning with fresh ambitions to extend its innovative city experience platform.