Sela | صلة

Sela, founded in 1997 as Saudi Arabia’s first FIFA-recognised player representation company, has evolved into a prominent organization specializing in the sport, entertainment, culture, leisure, and hospitality industries. With a track record spanning over 25 years, Sela prides itself on partnerships with some of the world’s best-known brands, offering event management services, and curating experiential moments that foster engagement and connect with audiences.

In the sports marketing and commercial arena, Sela has negotiated sponsorship deals for the majority of top-class Saudi Arabian football clubs and led the commercial and operational arm of the Saudi Premier League. The company further expanded its reach, working with major sports properties including Formula E, SuperCoppa, Supercopa de España, World Wrestling Entertainment, World Boxing Super Series, and the World Chess Championships.

As Sela accelerates its growth and international expansion plans, it harnesses a team of dedicated experts providing end-to-end solutions, from master planning to engineering, concept development, audio, video, visualization, research and patenting, and creating and monetizing brands and IPs.

Having welcomed more than 40 million visitors, Sela has created memorable destinations and events such as the Jeddah Superdome – the world’s largest geodesic dome, Boulevard Riyadh City – the biggest entertainment hub in Saudi Arabia, Boulevard World with its 10 global zones, Via Riyadh – the city's newest luxury multipurpose venue, and the Jeddah Yacht Club and Marina.

Sela stands at the forefront of delivering spectacular experiences across various industries and is poised for continued success in the global arena.