Semper idem Underberg AG, founded in 1846, is a longstanding family business headquartered in Rheinberg, Germany. Known for its commitment to "Genuss, Gemeinschaft & verantwortungsbewusstes Unternehmertum," this company has been a staple in the spirits industry, demonstrating both national and international presence since 1860.
The company boasts a robust portfolio with core brands like Underberg, Asbach, and PITÚ, and manages an array of other brands including XUXU, Grasovka, and Riemerschmid. Additionally, it distributes prominent international labels such as Amarula, BOLS, and Koskenkorva Vodka. This diversified portfolio is supported by a flexible value chain optimized for efficient production and distribution.
Leveraging its extensive experience in brand management and marketing, Semper idem Underberg AG focuses on creating unique value propositions and securing specific market segments for its brands. The firm advocates responsible alcohol consumption, aligning with its sustainable and ethical business values.
