Sidecar, now a part of Quartile following its acquisition by Rockbridge Private Equity, stands as the world's largest independent marketing technology company focused on e-commerce.
Originally founded in 2007 in the United States, Sidecar has developed a robust platform leveraging AI, Advertising, Big Data, and Machine Learning to enhance online marketing strategies.
The company last secured a $7.50M Series C investment on July 25, 2019, backed by prominent investors including GO Philly Fund, Osage Venture Partners, Harbert Growth Partners, Robin Hood Ventures, and Alumni Ventures.
This acquisition positions Quartile as a formidable power, catalyzing the next wave of innovation in e-retail marketing technology. The fusion of Sidecar's advanced technological prowess with Quartile's resources creates a promising growth trajectory for potential investors seeking returns in the evolving e-commerce landscape.