Simulmedia, founded in 2008 and headquartered in the United States, positions itself as a pivotal player in the TV advertising landscape. As the self-proclaimed leading cross-channel TV advertising platform, Simulmedia offers a full-funnel advertising solution known as TV+, enabling a strategic approach to planning and buying across linear, streaming, and gaming platforms.
This innovative platform is underscored by data science expertise and a patented predictive lookalike model, catering to notable clients like Mass Mutual, Monster, Electrolux, and Choice Hotels. Simulmedia further diversifies its reach with PlayerWON™, capturing younger audiences in the free-to-play gaming sector.
Their last major financial injection was a $29.00M Series E investment on June 1, 2019, backed by prominent investors including Avalon Ventures, Union Square Ventures, Time Warner Investments, and Valiant Capital Partners. This funding aims to bolster Simulmedia’s mission to enhance media buying with smarter, data-driven decisions.