SmartGurlz, founded in 2014, is a mission-driven tech startup based in the United States with a focus on empowering young girls to delve into the world of design, robotics, and programming using digital devices like mobile phones and tablets. With its engaging tagline, "Teaching Everyone to Code," the company aims to break barriers in tech education, specifically targeting young girls by bringing a new dimension to conventional fashion dolls.
In terms of funding, SmartGurlz secured a Seed investment on 01 July 2020 from investors including ImpactAssets, VentureBot, and Ray Family Company Holdings. Their innovative and inclusive approach to STEM education positions them well within niche markets focused on educational technology, despite not being categorized under specific industries.
The company's clear vision and strategic backing offer investors a promising avenue to support educational equality and innovation in the STEM sector for young women.