SOJO, a pioneering venture in the Fashion industry, is revolutionizing the clothing repair and tailoring landscape. Launched in 2021 as the UK's first clothing alterations app, SOJO focuses on fostering fashion circularity through seamless, scalable solutions. Their slogan, "Making fashion circular through integrated, seamless and scalable clothing alterations and repairs solutions," encapsulates their mission to provide environmentally friendly, door-to-door repair services via their in-house tailoring studio.
Founded in 2020 and headquartered in the United Kingdom, SOJO offers a unique value proposition by collaborating with e-commerce fashion brands to minimize product returns and promote sustainability. The company secured a €2.20M Pre Seed Round investment on 26 April 2022, attracting prominent investors such as CapitalT, MSM, and Ascension Ventures (UK) among others. This backing underscores the market confidence in SOJO's innovative approach and potential for growth.