STAR (Standards for Technology in Automotive Retail) is a not-for-profit organization founded in 2000, based in the United States, dedicated to providing industry standard automotive data integrations. Composed of manufacturers, dealers, and retail system providers in the automotive industry, STAR's goal is to use IT standards as a catalyst in fulfilling the business information needs of dealers and manufacturers while reducing the time and effort previously required to support these activities.
By collectively developing industry standards and researching technologies for the benefits of dealers, STAR significantly reduces the time and effort required to support related activities, resulting in more efficient workflow processes within the automotive retail industry.