Switch Media Lab is a media research company that focuses on developing and providing the SMART TV viewing data analysis service and tools for measuring and analyzing the effectiveness of TV commercials. Founded in 2012, the company received a significant ¥500.00M funding round investment on 28 May 2021 from Intage Group. With a primary focus on TV and media research, Switch Media Lab plays a crucial role in the evolving landscape of media consumption and advertising efficacy measurement.
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About 株式会社スイッチ・メディア・ラボ
Taxonomy: Media research, TV commercial, Marketing data, PDCA cycle, Information services, Customer needs, Unknown issues, Effortless marketing, Technology, Data analyst, TV viewing data analysis, Marketing tools, Performance data, Content analysis
Funding Rounds & Investors (1)
View All| Funding Stage | Amount | Investors | Lead Investors | Date |
|---|---|---|---|---|
| Funding Round | •••••• | 1 | •••• •••• | 28 May 2021 |
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