Austin, United States
Tecovas, with its slogan "We make beautiful, top-quality western boots by hand and sell them directly to you", has positioned itself as a distinctive player in the Western lifestyle market. Founded in 2015 and headquartered in the United States, Tecovas focuses on delivering handcrafted Western footwear, workwear, apparel, and accessories from its design base in Austin and production in León.
This first-ever digitally native Western brand has demonstrated robust growth by leveraging a direct-to-consumer model through Tecovas.com, complemented by a network of physical stores and select wholesale partnerships across the nation.
In January 2022, Tecovas secured a substantial $56.00M in Series C funding from notable investors, including Elephant Venture Capital, Kemmons Wilson Companies, Seamless Capital, and Access Capital Mexico. This investment underscores the confidence in Tecovas' business model and market potential, as it continues to innovate and scale its operations in the retail sector.
