The 100 Mile Group is a brand incubator and creative design agency founded in 2008, housing top Creative Directors, Designers, and Brand Builders from leading New York firms. The company operates in three key areas: taking equity interest in brands, creating brands, and serving as a leading creative agency. In 2009, The 100 Mile Group partnered with Mark Rampolla in ZICO Coconut Water, attracting notable celebrity investors such as Kelly Ripa and Gisele to elevate the brand's reach and sales. By 2013, ZICO Coconut Water exceeded its targets and was fully acquired by Coca-Cola.
In 2011, The 100 Mile Group collaborated with LeBron James, Maverick Carter, and Warren Struhl to establish Sheets, achieving widespread awareness and popularity through distinctive marketing and advertising campaigns. Moreover, the company functions as a prominent creative agency, engaging with organizations to develop and execute creative design strategies. With a focus on Advertising, Marketing, CRM, and Sales, The 100 Mile Group continues to make strides in brand innovation and creative excellence.