The Modist is a global ecommerce and content platform that has positioned itself as the leading online destination for luxury modest fashion within the fashion industry. With a focus on contemporary and designer ready-to-wear brands, the company was founded on International Women's Day in March 2017 by Ghizlan Guenez (Founder, CEO). The platform offers luxury apparel with an aesthetic that caters to high elegance and beauty with a modest style of dressing.
Offering a curated edit of 180 high fashion and luxury brands across ready-to-wear and accessories, The Modist provides a fashion choice for women who seek a sensibility embodied in modest dressing due to their cultural, style, religious or personal values.
Operating between London and Dubai with a global logistics network, the company ships to over 120 countries, offering same day and next day service in key markets, along with free shipping and returns. Notably, a Personal Service and Personal Shopping team caters to every customer need, operating 24/7 in 5 languages.
The company's last investment was a Seed Round investment at 01 March 2022, led by Fady Hannah-Shmouni, MD FRCPC, demonstrating continued investor confidence in the company's growth potential. With its base in the United Arab Emirates, The Modist has showcased strong potential for becoming a significant player in the luxury modest fashion market.