The Outset is a health and wellness startup co-founded by Scarlett Johansson and Kate Foster. Launched in 2021, it offers a line of clean and effective skincare essentials aimed at simplifying and elevating everyday skincare routines. The company's slogan, "The Outset is a line of clean + effective skincare essentials to simplify and elevate your everyday," reflects its commitment to providing botanical hydration with no irritation.
The Outset addresses the need for radically gentle skincare that is sensitive to skin’s needs, catering to individuals who are either new to skincare or looking to start afresh. The brand promises to help customers achieve balanced and beautiful skin from the outset, emphasizing the "Outset Effect" that delivers stress-free glowing skin.
With a focus on healthcare, health and wellness, and wellness beauty, The Outset is positioned at the intersection of personal care and well-being. Although specific details about the company's headquarters and recent investments are not available at this time, the involvement of high-profile co-founders like Scarlett Johansson underlines the potential of The Outset as an impactful player in the skincare industry.