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The Silk Initiative logo — Data In. Assets Out. Measurable Results.

The Silk Initiative

Data In. Assets Out. Measurable Results.

Founded 2014 China Shanghai, China 13 employees Marketing

General Information

Company Name The Silk Initiative
Founded Year 2014
Location China Shanghai, China +3
Employees 13
Industries Marketing
Social

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About The Silk Initiative

The Silk Initiative, founded in 2014 and headquartered in China, is an Asia-based brand consultancy focusing on insight, strategy, innovation, and design, with the slogan "Data In. Assets Out. Measurable Results." In March 2023, TSI joined the Hotspex Group, whose research platforms and digital advertising technologies serve 15 of the top 20 global advertisers in over 30 countries. This partnership expands TSI's reach beyond Asia-Pacific, adding the thirty-two markets where Hotspex operates and diversifying its portfolio to include apparel, automotive, finance, and media industries. The use of the Hotspex Human Motivator Framework enhances TSI's data-driven solutions with cutting-edge research tools, such as cognitive computational modeling, providing clients with a unique approach to consumer understanding.

Taxonomy: Brand consultancy, Market research, Consumer insights, Product innovation, Design strategy, Digital advertising technologies, Brand positioning, New product development, Ethnographic research, Semiotic research, AI and machine learning, Global expansion

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FAQ About The Silk Initiative

Data In. Assets Out. Measurable Results.
The Silk Initiative was founded in 2014.
The Silk Initiative is headquartered in Shanghai, China.
The Silk Initiative operates in the following industries: Marketing.
The Silk Initiative has approximately 13 employees.
Top alternatives and competitors to The Silk Initiative include Fuel Cycle, Salvetti Llombart, Vivid Connections, Latitude, Macromill. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
The Silk Initiative and Fuel Cycle are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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