Santa Monica, United States
Total Beauty is an internet company founded in 2007 with headquarters in the United States. The company prides itself on its commitment to truth, democracy, and education mixed with style, aiming to improve women's lives through covering daily breakthroughs in beauty and health. One of their main focuses is storytelling and original reporting. Total Beauty introduces women to new products, trends, and inspiration, offering a platform for sharing feedback and product reviews from users. The company's impact is evident in its game-changing approach to beauty publishing. Before Total Beauty, there was no reliable way for consumers to verify beauty product claims, as traditional marketing and print media didn't delve into such matters. However, TotalBeauty.com revolutionized the industry by being the first major beauty publisher to curate all sides of consumer reviews. The company's commitment to establishing trust and honesty has continued to be its hallmark.
The company secured a $6.00M Series C investment on 20 December 2008, with US Venture Partners and Wallington Asset Management as the investors.
