New York, United States
Tracer is a data intelligence platform that was founded in 2018 in the United States. This innovative company recently secured an $18.10M Series A investment on 13 February 2023 from a consortium of prominent investors including Bertelsmann Digital Media Investments, NewRoad Capital Partners, Progress Ventures, S4S Ventures, and Arbour Way Investors.
Tracer's mission is to revolutionize modern data stack management by simplifying technical complexity. It aims to empower global brands, data partners, and agencies to make strategic decisions by seamlessly consolidating data sources and enriching it with business insights. Leveraging its comprehensive and flexible suite of technologies, Tracer provides unparalleled transparency into business performance and delivers a centralized source of truth.
The company operates within the Analytics, Internet, and Marketing industries, positioning itself at the forefront of data intelligence and decision-making in an increasingly complex digital ecosystem.
