Tyroo, based in Singapore and founded in 2006, is a prominent player in the ad tech industry, emphasizing growth marketing. The company is recognized for its initiative in building APAC’s leading ad tech platform, focusing on enabling brands to effectively execute full funnel advertising across the region using cutting-edge no-code and low-code technologies.
Tyroo has carved a niche by facilitating the entry and scaling of brands in emerging markets, establishing a significant presence with regional offices throughout the APAC area. Some of their strategic partners include CJ, Criteo, and Outbrain, while their product lineup features innovations like TyrooTV and Vidtech.ai.
The company last received financial backing from Smile Group during a Venture Round on 09 June 2012. For investors, Tyroo represents an opportunity in the ad tech domain, with its established market presence and regional influence in one of the most dynamic advertising landscapes globally.