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Understatement Underwear logo — Reclaiming women’s underwear for women.

Understatement Underwear

Reclaiming women’s underwear for women.

Founded 2017 Sweden Sweden 26 employees Fashion, Women's Health

General Information

Company Name Understatement Underwear
Founded Year 2017
Location Sweden Sweden +1
Employees 26
Industries Fashion, Women's Health
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About Understatement Underwear

Understatement Underwear is a Swedish startup that aims to redefine women's underwear, founded in 2017 by Marie Stolt and Maria Lager. The company prides itself on crafting undergarments that prioritize comfort without compromising on style. The absence of underwire, padding, and itchy tags sets Understatement apart, with a focus on creating products designed to complement every body. The use of high-quality materials such as selvedge mesh from Belgium, microfiber from Italy, lace from Germany, and elastic waistbands from Japan showcases the brand's commitment to both comfort and ethical sourcing. Understatement Underwear is not only dedicated to the comfort of its customers but is also focused on sustainability and ethical production. The brand's emphasis on sourcing from female-run factories in Latvia underpins its commitment to empowering women throughout its supply chain. With a strong emphasis on women's health and fashion, the company's mission is to contribute to a world where women have the freedom to express themselves. Although specific details about its headquarters, recent investments, or investors are not provided, Understatement Underwear exhibits a promising concept with a strong ethos, positioning itself well within the fashion and women's health industries.

Taxonomy: Women's Fashion, Undergarments, Sustainable Fashion, Female Empowerment, Swimwear, Lingerie, Comfortable Clothing, Sustainable Materials, Global Market, Body Positivity

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Understatement Underwear Alternatives & Competitors

Understatement Underwear vs
Intimately
Intimately

Intimately designs adaptive undergarments for disabled women to feel confident and beautiful. Libera...

Understatement Underwear vs
ClosetShare
ClosetShare Korea South

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Understatement Underwear vs
Sosandar
Sosandar United Kingdom

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FAQ About Understatement Underwear

Reclaiming women’s underwear for women.
Understatement Underwear was founded in 2017.
Understatement Underwear is headquartered in Sweden.
Understatement Underwear operates in the following industries: Fashion, Women's Health.
Understatement Underwear has approximately 26 employees.
Top alternatives and competitors to Understatement Underwear include Intimately, ClosetShare, Sosandar, Ivy City Co., Femmella. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Understatement Underwear and Intimately are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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