UPFRONT logo — Wat echt is wint.

UPFRONT

Wat echt is wint.

The Netherlands The Netherlands 180 employees Food and Beverage, Manufacturing

General Information

Company Name UPFRONT
Location The Netherlands The Netherlands +1
Founders / Decision Makers
Team member
Employees 180
Industries Food and Beverage, Manufacturing
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Product Launch Sep 11, 2026

UPFRONT has launched a host of beautiful ultra-processed-free products for its Foodstores, with more products to be added soon.

Expansion Plan Sep 11, 2026

UPFRONT plans to open Foodstore 3 on October 16, expanding its physical presence.

Growth Metrics Sep 07, 2026

UPFRONT's review score had dropped from 4.8 to 4.2 ⭐️ by March this year.

Revenue Metrics Sep 07, 2026

UPFRONT was experiencing €0.5M in missed revenue each month due to out-of-stock situations.

About UPFRONT

UPFRONT is a rapidly growing FMCG startup based in Europe, focusing on revolutionizing the food industry by prioritizing nutritional values. Their slogan "Building the alternative to Big Food together" reflects their commitment to authenticity and innovation. The company is driven by the ethos "What is genuine, wins." Operating from their campus in Rotterdam, UPFRONT is on a mission to set a new standard in food and beverage, emphasizing prompt delivery with orders placed before 23:59 arriving the next day. The company presents an exciting opportunity for potential investors and job seekers to contribute to shaping the new Unilever. With a strong emphasis on sustainable and nutritious food, UPFRONT offers a compelling proposition in the Food and Beverage and Manufacturing industries. Looking ahead, the startup holds potential for significant growth and innovation, making it an attractive prospect for individuals and venture capital firms seeking investment opportunities in the evolving FMCG sector.

Taxonomy: FMCG, Food and Beverage Manufacturer, Transparency in Food Labeling, Anti-deception in Food Industry, Startup Growth, Business Analyst, European Market Focus, Campus-based Operations, New Unilever Alternative, Nutritional Values, Consumer Education, Product Distribution, Ethical Marketing, Innovation in Food Industry

No funding data available for UPFRONT yet.

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UPFRONT Alternatives & Competitors

UPFRONT vs

Uw dagelijks brood en gebak met de beste ingrediënten en ons vakmanschap.

139 employees
Food and Beverage, Retail
UPFRONT vs
AVerest Capital
AVerest Capital The Netherlands

Helpt ondernemingen te groeien en rendement te verbeteren door hands-on inzet van haar kennis, ervar...

3 employees
Financial Services
UPFRONT vs
VLC & Partners
VLC & Partners The Netherlands

We zijn nu Howden! Dit account is niet langer actief. Volg ons op ons nieuwe account: Howden

Acquired
76 employees
Finance, Financial Services

FAQ About UPFRONT

Wat echt is wint.
UPFRONT is headquartered in The Netherlands.
UPFRONT operates in the following industries: Food and Beverage, Manufacturing.
UPFRONT has approximately 180 employees.
Top alternatives and competitors to UPFRONT include Crelem Bakeries, AVerest Capital, VLC & Partners, Forty7, Vance. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
UPFRONT and Crelem Bakeries are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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