St. Paul, United States
Upsie, founded in 2015, is tackling the notorious $48-billion extended warranty sector by offering a customer-centric alternative that prioritizes transparency and competitive pricing. The startup addresses common grievances in the industry, such as exorbitant markups and vague terms, through a digital-first approach via its website and mobile app.
Positioned within the Insurance and Mobile industries, Upsie ensures that users can purchase new warranties directly online and manage existing ones effortlessly. By storing coverage information and receipts on its platform, the company simplifies the user experience markedly.
Headquartered in the United States, Upsie garnered significant investor confidence with an $18.20M Series A investment on May 13, 2021. Key backers include Matchstick Ventures, True Ventures, Samsung NEXT, and Silicon Valley Bank, underscoring a robust investment appeal amidst a roster of tech-savvy venture capital firms. With its disruptive approach, Upsie is poised as a significant challenger in the warranty market.
