Upwards, founded in 2017, is at the forefront of the Care Economy, integrating EdTech and Human Resources to provide accessible care solutions for families across the United States. The company leverages technology to connect families with caregivers and offer resources that make care affordable via government subsidies and workplace benefits.
By aligning families, care providers, employers, and governments, Upwards employs a data-driven strategy to tackle real-time challenges, enhancing the efficiency and reach of the care system. Their mission, as stated in their slogan, is to make care accessible while empowering caregivers, showcasing a commitment to social impact and innovation.
The company's growth trajectory has been strong, reflected in a recent $21.00M Series B investment on 15 February 2024, funded by substantial investors such as Fika Ventures, Alpha Edison, and M13. This investment underscores confidence in Upwards' ability to revolutionize care solutions through strategic partnerships and robust technological frameworks.