Denmark
Vejle Brand g/s, with the slogan "Dit. Mit. Vores. Forsikringsselskab", is a local and customer-owned mutual insurance company established in 1841. The company primarily caters to small independent businesses and private customers in the Vissenbjerg to Grindsted and Skanderborg to Haderslev regions, offering a range of insurance solutions including commercial insurance, occupational accident insurance, car insurance, and property insurance.
Vejle Brand operates on the principle of mutual ownership, building the business on the principles of mutualism and prioritizing security over profit. As a mutual company, it is owned and operated by the insured, aiming to provide security for businesses and individuals with insurance needs, rather than focusing solely on generating profit. The company's competitive pricing is locally anchored, tailored to the conditions of the local area, and determined based on the local context, thus offering advantages for customers and businesses.
The company's robust financial position is evident through its significant equity, amounting to 172.8 million DKK as of 31/12-14, approximately six times more than the legal requirements. This solid financial foundation positions Vejle Brand as one of the country's best-consolidated insurance companies, ultimately benefiting customers with lower premiums.
Furthermore, Vejle Brand actively supports numerous associations, clubs, and local activities, contributing to sustaining community initiatives. The company's commitment to local engagement is reflected through its sponsorship of sports and various other leisure interests, aligning with the customers' daily activities.
