Sweden
Vi Bilägare is the leading subscription-based automotive magazine in Sweden, specializing in economics, environmental issues, and safety for Swedish drivers. With a legacy dating back to 1930 when it was founded as Bilekonomi, the publication actively covers the automobile industry and infrastructure decisions.
The content is determined by Sweden's drivers, who are also the primary audience. Vi Bilägare’s editorial team conducts Sweden's sole long-term testing program, featuring just over ten cars, which forms the basis for the annual selection of the "Car of the Year". The announcement takes place each December.
Currently, Vi Bilägare distributes its journalism through various channels, including its website and podcast, which are popular alongside the magazine. The publication collaborates with several media houses in both Sweden and internationally. It exports unique light and corrosion tests to multiple titles outside Sweden and has an ongoing partnership with Direktpress, which publishes its material in local newspapers.
Notably, Vi Bilägare is a co-founder of the annual "COTY - Car Of The Year" prize, with Editor-in-Chief Niklas Carle. The publication's Editor-in-Chief and Publisher, Niklas Carle, is involved in the jury for COTY.
Vi Bilägare operates in the Publishing and Automotive industries. As of the latest available information, there are no details about recent investments or investors.
