Bath, United Kingdom
Visit Bath (formerly known as Bath Tourism Plus) is the Destination Management Organisation for the city of Bath, a UNESCO World Heritage Site, and the surrounding area. The organization's responsibilities include strategic leadership in tourism, with a focus on growing and supporting the visitor economy through national and international promotion.
To achieve its goals, Visit Bath operates a membership scheme, plans and delivers destination marketing campaigns, coordinates business tourism services, operates Bath Visitor Information Centre, and manages Bath Christmas Market. The organization's funding primarily comes from private sector income generated through the Visitor Information Centre and Box Office, commercial sponsors, industry membership scheme, and an annual tourism contract for Bath & North East Somerset Council.
Visit Bath plays a crucial role in attracting visitors from the UK and abroad, contributing to a local visitor economy worth over £430 million, with an annual growth rate of around 3%. It has a network of approximately 700 local businesses as members, who benefit from marketing opportunities and share in the success of promoting Bath as a premier visitor destination.
Based in the United Kingdom, Visit Bath showcases the impactful role of destination management organizations in driving tourism and economic growth in culturally significant locations.
