The Netherlands
Wholy Greens, a The Hague based food company, is dedicated to reimagining vegetables into beloved foods, with a primary focus on pasta. Their signature product, VeggiPasta, is crafted with over 50% vegetables, elevating the nutritional value of each serving and promoting food biodiversity by utilizing underutilized varieties. The company's commitment to sustainability extends to their sourcing practices, as they incorporate imperfect and surplus vegetables to minimize waste and their environmental footprint.
Established in 2020, Wholy Greens operates within the E-Commerce industry, with its headquarters located in The Netherlands. In a recent milestone, the company secured $1.20M in a Seed Round investment on 02 June 2023, with backing from Capital Blue Partners and Rabobank.
Wholy Greens' innovative approach to transforming vegetables into enticing culinary options aligns with evolving consumer preferences towards healthier and sustainable food choices. Their focus on holistic growth, environmental stewardship, and culinary creativity positions them as a promising player in the food industry.
