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Woola logo — We use waste wool to replace plastic bubble wrap

Woola

We use waste wool to replace plastic bubble wrap

Founded 2019 Estonia Estonia 18 employees Seed Total: $5.45M Logistics, Waste Solution

General Information

Company Name Woola
Founded Year 2019
Location Estonia Estonia
Employees 18
Industries Logistics, Waste Solution
Funding Stage Seed
Social

BounceWatch is an independent company data service, not affiliated with Woola. To contact Woola, visit woola.io.

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About Woola

Woola, founded in 2019 and headquartered in Estonia, is pioneering sustainable packaging solutions under its slogan, "We use waste wool to replace plastic bubble wrap." The company's innovative approach uses leftover sheep wool to create eco-friendly packaging, targeting a significant reduction in plastic waste associated with online shopping. This aligns well with growing environmental awareness and demand for sustainable logistics.

In the competitive field of Logistics and Waste Solution, Woola stands out with its unique value proposition, leveraging agricultural by-products in a way that addresses two pivotal challenges: reducing plastic use and repurposing waste materials. Their recent €2.50M Seed Round investment, led by notable investors like Future Ventures, Metaplanet Holdings, and Lemonade Stand, highlights strong market confidence and positions the company for accelerated growth in the sustainable packaging sector.

Taxonomy: sustainable packaging, circular economy, waste wool utilization, online shopping solutions, eco-friendly packaging, plastic alternative, closed-loop system, wool-based packaging, waste reduction, reusable packaging, repurposable materials, sustainability innovation, packaging materials, environmental impact reduction

Services & Products

Sustainable packaging solutions
Custom packaging designs
Eco-friendly material sourcing

Target Customers

E-commerce retailers Luxury brands Cosmetic companies Eyewear manufacturers Jewelry and watch companies Small electronic businesses Supplement suppliers

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round €2.50M 3
Future Ventures Metaplanet Holdings Lemonade Stand
Future Ventures, Metaplanet Holdings +1
13 Dec 2023
Grant Undisclosed 1
LVMH
LVMH
18 May 2023
Seed Round €2.50M 6
Future Ventures
Future Ventures, Zem Joaquin +4
21 Dec 2021
Angel Round €450.00K -
23 Dec 2020

Latest News

View All
Woola secures €2.5M funding to replace plastic with sustainable packaging — Tech
Woola secures €2.5M funding to replace plastic with sustainable packaging
Tech Jan 23, 2024

Woola Alternatives & Competitors

View All Alternatives
Woola vs
Shellworks
Shellworks United Kingdom

Packaging that never becomes waste.

Series A
43 employees
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Woola vs
Aroundrs
Aroundrs Italy

We offer a digital reusable packaging solution to eliminate food packaging waste

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Woola vs
BIBAK
BIBAK France

L'ère est au réemploi ! Faites du retour de contenants et du réemploi une action quotidienne. Rejoig...

Grant
28 employees
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FAQ About Woola

We use waste wool to replace plastic bubble wrap
Woola was founded in 2019.
Woola is headquartered in Estonia.
Woola operates in Logistics and Waste Solution. Its work centres on sustainable packaging, circular economy, waste wool utilization and online shopping solutions. Its customers include E-commerce retailers, Luxury brands and Cosmetic companies.
Woola has approximately 18 employees.
Woola has completed 4 funding rounds, raising a total of $5.45M. The latest funding stage is Seed.
Woola offers: Sustainable packaging solutions, Custom packaging designs, Eco-friendly material sourcing.
Top alternatives and competitors to Woola include Shellworks, Aroundrs, BIBAK , GREENGOOD ECO-TECH, VERITY. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Woola and Shellworks are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Woola, https://bouncewatch.com/company/woola, updated 18 August 2025. When citing, please name BounceWatch and link this page.

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