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Yerba Madre logo — Come to Life

Yerba Madre

Come to Life

Founded 1996 United States Sebastopol, United States 147 employees

General Information

Company Name Yerba Madre
Founded Year 1996
Location United States Sebastopol, United States +2
Employees 147
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About Yerba Madre

Yerba Madre, formerly known as Guayakí Yerba Mate, is a pioneer in regenerative yerba mate and the leading provider of ready-to-drink mate beverages in North America. The name Yerba Madre, meaning "Mother Herb," pays homage to Mother Earth and the ancestral wisdom of Indigenous communities that have cultivated yerba mate for generations. The company is based in Sebastopol and Venice, California, and collaborates with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay to source organic, shade-grown yerba mate. Using its Market Driven Regeneration™ model, Yerba Madre focuses on environmental and social impact, including reforesting the Atlantic Forest, promoting fair trade premiums, and ensuring long-term economic resilience for grower communities. In 2025, the brand achieved Regenerative Organic Certified™ Gold® status, setting a new global standard for ecological integrity, cultural respect, and environmental restoration. As a founding member of the B Corp community and the Purpose Pledge, Yerba Madre is committed to ethical business practices across key pillars such as climate positivity, living wages, circularity, and inclusion. Yerba Madre products are available in over 45,000 retail locations across the U.S. and Canada. The company's dedication to regenerative and sustainable practices positions it as a socially responsible and environmentally conscious brand. For more information, visit www.YerbaMadre.com.

Taxonomy: Regenerative Agriculture, Ready-to-Drink Beverages, Regenerative Organic Certification, Fair Trade, Ethical Business Practices, Circular Economy, Indigenous Communities Collaboration, Market Driven Regeneration, B Corp Membership, Environmental Restoration, Soil Regeneration, Climate Positivity, Community Resilience, Retail Distribution

Services & Products

Production and Distribution of Yerba Mate-based Beverages and Products

Target Customers

Health-conscious Consumers Environmental Advocates Yerba Mate Enthusiasts

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Yerba Madre Alternatives & Competitors

Yerba Madre vs
Numi Organic Tea
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Institute for Urban Indigenous Health
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FAQ About Yerba Madre

Come to Life
Yerba Madre was founded in 1996.
Yerba Madre is headquartered in Sebastopol, United States.
Yerba Madre has approximately 147 employees.
Yerba Madre offers: Production and Distribution of Yerba Mate-based Beverages and Products.
Top alternatives and competitors to Yerba Madre include Numi Organic Tea, Steaz Tea, Institute for Urban Indigenous Health, Nutiva, Iroquois Valley Farmland REIT. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Yerba Madre and Numi Organic Tea are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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