Side-by-Side Comparison
| Metric | Adthena | Serpstat |
|---|---|---|
| Founded | ||
| Founded | 2012 older | 2013 |
| Headquarters | ||
| Headquarters | London, United Kingdom | Odesa, Ukraine |
| Employees | ||
| Employees | 127 | 59 |
| Industry | ||
| Industry | Not tracked yet | AI, Advertising, Analytics |
| Funding Stage | ||
| Funding Stage | Unknown | Seed |
| Total Funding | ||
| Total Funding | $36.00M | $250.00K |
| Funding Rounds | ||
| Funding Rounds | 5 | 1 |
| Services | ||
| Services | AI Search, Brand Bidding Automation, Location Based Search, Whole Market View, Ad Copy Insights | Keyword Research, Competitors Analysis, Rank Tracking, Site Audit, API & Data Solutions, Keyword Clustering, Website Traffic Checker |
| Target Customers | ||
| Target Customers | Enterprise Brands, Digital Agencies, Marketing Teams, SEO/SEM Teams | Digital Marketing Agencies, SEO Professionals, E-commerce Businesses, Small and Medium-sized Enterprises (SMBs), SaaS Companies, Media Platforms, Marketing Consultants |
| Taxonomy | ||
| Taxonomy | AI-driven Search Intelligence, Paid Search Cost Reduction, Brand Equity Protection, Competitor Movement Analysis, Search Transparency, Machine Learning, Customer Acquisition, Cost Reduction, Brand Protection, Strategic Intelligence, Search Marketing, Competitor Intelligence, SEM (Search Engine Marketing), PPC (Pay-Per-Click), Digital Analysis | SEO Platform, Search Marketing, AI-driven Insights, Keyword Research, Backlink Analysis, Competitor Analysis, Website Auditing, Rank Tracking, Content Optimization, Technical SEO, AI Content Creation, PPC Management, Search Analytics |
| Website | ||
| Website | adthena.com | serpstat.com |
About Adthena
Adthena, founded in 2012 and headquartered in the United Kingdom, positions itself as a crucial player in the digital marketing domain with its market-leading, AI-driven search intelligence platform. Designed primarily for enterprise brands and agencies, Adthena aims to reduce paid search costs, saf...
About Serpstat
Serpstat, founded in 2013 and headquartered in Ukraine, positions itself as an AI-ready SEO platform designed to expedite the achievement of search marketing goals. With its comprehensive range of tools, Serpstat caters to both offline and online enterprises, assisting them in customer acquisition f...
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Funding, hiring, leadership and stack changes at Adthena and Serpstat — by email.
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Compiled from the BounceWatch company index. We last looked at Adthena on 28 Apr 2026, and Serpstat on 11 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.