Alta (formerly Fundnel) vs GudangAda
Alta (formerly Fundnel)
Alternative assets for all | Digital Exchange | Fund Management | Private Capital Markets
86 employees · est. 2015 · Singapore, Singapore
Alta (formerly Fundnel) is the older company (2015 vs 2019); GudangAda is the larger of the two.
Side-by-Side Comparison
| Metric | Alta (formerly Fundnel) | GudangAda |
|---|---|---|
| Founded | ||
| Founded | 2015 older | 2019 |
| Headquarters | ||
| Headquarters | Singapore, Singapore | Indonesia |
| Employees | ||
| Employees | 86 | 365 larger |
| Industry | ||
| Industry | Finance, Financial Services, Marketplaces | B2B, E-Commerce, Information Technology |
| Funding Stage | ||
| Funding Stage | Venture round | Series B |
| Total Funding | ||
| Total Funding | Not tracked yet | $135.90M |
| Funding Rounds | ||
| Funding Rounds | 2 | 3 |
| Services | ||
| Services | Not tracked yet | Brand Management, Market-Entry Advisory, Licensing and Regulatory Support, Nationwide Distribution, Logistics and Fulfillment Services, Offline Marketing & Execution |
| Target Customers | ||
| Target Customers | Not tracked yet | Beauty Brands, Retail Businesses, General Trade Outlets, Modern Trade Outlets, Local and International Brands, Distribution Partners |
| Taxonomy | ||
| Taxonomy | Blockchain-based ExchangePrivate Capital MarketFund ManagementCustody ServicesDigital AssetsAsset-backed Security Tokenization | B2B E-commerceIndonesiaDistribution ChainManufacturersWholesalersRetailers +9 |
| Website | ||
| Website | alta.exchange | gudangada.com |
About Alta (formerly Fundnel)
Alta (formerly Fundnel) is gaining traction as Southeast Asia's largest licensed digital marketplace for alternative assets, offering end-to-end solutions through its blockchain-powered exchange. The company covers private capital markets, custodial services, and fund management, consolidating these...
About GudangAda
GudangAda is a B2B e-commerce platform that is making great strides in the Indonesian market. The company's vision is to build a B2B ecosystem to transform and digitalize Indonesia's Distribution Chain. It acts as a connection point between manufacturers, wholesalers, and retailers, providing an end...
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Compiled from the BounceWatch company index. We last looked at Alta (formerly Fundnel) on 12 Sep 2024, and GudangAda on 29 Sep 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
