Aplaut
Helping online retailers to deliver the best shopping experience with customer generated content.
10 employees · est. 2013 · Russia
MARA
Harness the power of customer reviews with AI and NLP for cost-effective insights.
11-50 employees · est. 2020 · Karlsruhe, Germany
Aplaut is the older company (2013 vs 2020); MARA is the larger of the two.
Side-by-Side Comparison
| Metric | Aplaut | MARA |
|---|---|---|
| Founded | ||
| Founded | 2013 older | 2020 |
| Headquarters | ||
| Headquarters | Russia | Karlsruhe, Germany |
| Employees | ||
| Employees | 10 | 11-50 larger |
| Industry | ||
| Industry | E-Commerce, Retail | AI, Analytics, Automation |
| Funding Stage | ||
| Funding Stage | Seed | Pre Seed |
| Total Funding | ||
| Total Funding | $20.00M | $147.00K |
| Funding Rounds | ||
| Funding Rounds | 1 | 1 |
| Services | ||
| Services | Not tracked yet | AI-aided review responses, Review analytics, Surveys for guest feedback, Review widgets for websites, Brand voice customization |
| Target Customers | ||
| Target Customers | Not tracked yet | Hotels, Hospitality businesses, Hotel management companies, Property management groups |
| Taxonomy | ||
| Taxonomy | Martech, User-generated Content, Customer Reviews, Customer Feedback, Online Reputation Management, Conversion Rates, Brand Image, API Integration, Social Commerce, Product Feedback, Customer Relationship Management | NLP, Customer Feedback, Reputation Management, Online Reputation Management, Review Management, Hotel Tech, Hotel Management, Customer Reviews, Online Reviews, Google Reviews, Booking Reviews, Sentiment Analysis |
| Website | ||
| Website | aplaut.tech | mara.solutions |
About Aplaut
Aplaut is a leading martech SaaS platform dedicated to helping online retailers deliver a superior shopping experience through customer-generated content. The platform enables brands and retailers to collect, manage, and distribute user-generated content such as product reviews, customer photos, and...
About MARA
MARA Slogan: Harness the power of customer reviews with AI and NLP for cost-effective insights. Description: MARA's platform enables businesses to gain insights from online customer reviews, replacing the need for costly market research. By utilizing advanced NLP and AI technologies, the company hel...
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Funding, hiring, leadership and stack changes at Aplaut and MARA — by email.
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Compiled from the BounceWatch company index. We last looked at Aplaut on 12 Sep 2024, and MARA on 13 Apr 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.