appalgo
We believe that performance begins with focused creativity, followed by pinpoint targeting and agile optimization
22 employees · est. 2013 · Israel
Billo
The data-led creator marketing platform that turns creator content into your most profitable growth channel.
102 employees · est. 2020 · San Francisco, United States
appalgo is the older company (2013 vs 2020); Billo is the larger of the two.
Side-by-Side Comparison
| Metric | appalgo | Billo |
|---|---|---|
| Founded | ||
| Founded | 2013 older | 2020 |
| Headquarters | ||
| Headquarters | Israel | San Francisco, United States |
| Employees | ||
| Employees | 22 | 102 larger |
| Industry | ||
| Industry | Advertising, Automation, Marketing | Advertising, E-Commerce, Marketing |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Seed |
| Total Funding | ||
| Total Funding | Not tracked yet | $2.94M |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 2 |
| Services | ||
| Services | Not tracked yet | Creator Ads Production, Partnerships Hub, CreativeOps Platform, Ad Performance Analytics, Creator Matching Engine, Data-Driven Campaign Management |
| Target Customers | ||
| Target Customers | Not tracked yet | Brands, Agencies, Content Strategists, Marketing Teams, eCommerce Businesses, Social Media Marketers |
| Taxonomy | ||
| Taxonomy | Mobile Marketing, Performance Advertising, User Acquisition, Data-driven Marketing, Programmatic Advertising, Mobile App Marketing, App Monetization, App Distribution, Video Advertising, Native Advertising, Creative Optimization, Ad Exchange, Mobile Performance Platform, Agile Optimization, Data-driven Performance Marketing | Creator Marketing, Data-driven Advertising, Brand-creator Partnerships, Measurable Growth Channels, Video Ad Insights, UGC Videos, ROAS Optimization, Lowering CPA, Ad Performance Analysis, TikTok Advertising, Meta Advertising, Creative Collaboration, Advertising Scalability, Script Optimization |
| Website | ||
| Website | appalgo.com | billo.app |
About appalgo
Appalgo is a mobile marketing agency founded in 2013, specializing in helping app marketers optimize their media spend and navigate user acquisition. With a strong belief that great apps require great users, Appalgo is committed to assisting ambitious developers and brands in reaching their user tar...
About Billo
Billo, founded in 2020, is revolutionizing the advertising and marketing industry with its innovative creator marketing platform. Billo offers brands a data-led approach to transform creator content into a profitable growth channel, with its unique blend of creative collaboration, testing, and scali...
We will tell you when either one moves
BounceWatch watches appalgo and Billo for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at appalgo and Billo — by email.
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Compiled from the BounceWatch company index. We last looked at appalgo on 14 Nov 2024, and Billo on 5 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.