Aptus Financial
Simple, fair flat fees for unbiased financial planning and guided DIY investing.
10 employees · est. 2011 · Little Rock, United States
Aptus Financial is the older company (2011 vs 2013); Soothe is the larger of the two.
Side-by-Side Comparison
| Metric | Aptus Financial | Soothe |
|---|---|---|
| Founded | ||
| Founded | 2011 older | 2013 |
| Headquarters | ||
| Headquarters | Little Rock, United States | Los Angeles, United States |
| Employees | ||
| Employees | 10 | 695 larger |
| Industry | ||
| Industry | Financial Services | Health and Wellness |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Series C |
| Total Funding | ||
| Total Funding | Not tracked yet | $78.60M |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 5 |
| Services | ||
| Services | Not tracked yet | Not tracked yet |
| Target Customers | ||
| Target Customers | Not tracked yet | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Financial Planning, Flat-fee Services, Advice-only, Corporate Financial Wellness, Retirement Plans, Healthcare Industry Focus, Unbiased Advice, Conflict-free Financial Services, 401(k) Advisory, Investment Planning | Wellness Marketplace, On-demand Services, Massage Therapy, Skincare, Beauty Services, Corporate Wellness, Spa Services, Mobile App, Employment Benefits, Staffing Services |
| Website | ||
| Website | aptusfinancial.com | soothe.com |
About Aptus Financial
Aptus Financial, founded in 2011 and based in Little Rock, Arkansas, offers flat-fee, advice-only financial planning services tailored for new attending physicians and other early-career professionals nationwide. The company's emphasis lies in providing straightforward, fair flat fees for unbiased f...
About Soothe
Soothe, founded in 2013, is carving a niche as a leading player in the Health and Wellness industry. As the self-proclaimed "Marketplace for Wellness," the company facilitates connections between clients and wellness providers through its multifaceted platform, which includes the Soothe app, alongsi...
We will tell you when either one moves
BounceWatch watches Aptus Financial and Soothe for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Aptus Financial and Soothe — by email.
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Compiled from the BounceWatch company index. We last looked at Aptus Financial on 28 Oct 2024, and Soothe on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.