Aptus Financial logo

Aptus Financial

Simple, fair flat fees for unbiased financial planning and guided DIY investing.

10 employees · est. 2011 · Little Rock, United States

VS
Soothe logo

Soothe

Marketplace for Wellness

695 employees · est. 2013 · Los Angeles, United States

Aptus Financial is the older company (2011 vs 2013); Soothe is the larger of the two.

Side-by-Side Comparison

Aptus Financial Soothe
Founded
2011 older 2013
Headquarters
Little Rock, United States Los Angeles, United States
Employees
10 695 larger
Industry
Financial Services Health and Wellness
Funding Stage
Not tracked yet Series C
Total Funding
Not tracked yet $78.60M
Funding Rounds
Not tracked yet 5
Services
Not tracked yet Not tracked yet
Target Customers
Not tracked yet Not tracked yet
Taxonomy
Financial Planning, Flat-fee Services, Advice-only, Corporate Financial Wellness, Retirement Plans, Healthcare Industry Focus, Unbiased Advice, Conflict-free Financial Services, 401(k) Advisory, Investment Planning Wellness Marketplace, On-demand Services, Massage Therapy, Skincare, Beauty Services, Corporate Wellness, Spa Services, Mobile App, Employment Benefits, Staffing Services
Website
aptusfinancial.com soothe.com
Aptus Financial logo

About Aptus Financial

Aptus Financial, founded in 2011 and based in Little Rock, Arkansas, offers flat-fee, advice-only financial planning services tailored for new attending physicians and other early-career professionals nationwide. The company's emphasis lies in providing straightforward, fair flat fees for unbiased f...

Soothe logo

About Soothe

Soothe, founded in 2013, is carving a niche as a leading player in the Health and Wellness industry. As the self-proclaimed "Marketplace for Wellness," the company facilitates connections between clients and wellness providers through its multifaceted platform, which includes the Soothe app, alongsi...

We will tell you when either one moves

BounceWatch watches Aptus Financial and Soothe for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.

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Funding, hiring, leadership and stack changes at Aptus Financial and Soothe — by email.

Frequently Asked Questions

Aptus Financial — Simple, fair flat fees for unbiased financial planning and guided DIY investing.. Soothe — Marketplace for Wellness. Both companies operate in related markets but may differ in funding stage, team size, and product focus.
Aptus Financial has raised undisclosed funding while Soothe has raised $78.60M.
Aptus Financial and Soothe operate in overlapping markets and are frequently compared. Track both companies on Bounce Watch to monitor their growth signals in real time.

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Related Comparisons

Compiled from the BounceWatch company index. We last looked at Aptus Financial on 28 Oct 2024, and Soothe on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.

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