Avie (acquired by Holland & Barrett)
Avie is here to help you get a deeper understanding and actionable insights from your health and fitness data.
2 employees · est. 2021 · London, United Kingdom
InsideTracker
Live healthier longer with a personalized Action Plan, combining data from blood biomarkers, DNA, and wearables.
66 employees · est. 2009 · Cambridge, United States
InsideTracker is the older company (2021 vs 2009); InsideTracker is the larger of the two.
Side-by-Side Comparison
| Metric | Avie (acquired by Holland & Barrett) | InsideTracker |
|---|---|---|
| Founded | ||
| Founded | 2021 | 2009 older |
| Headquarters | ||
| Headquarters | London, United Kingdom | Cambridge, United States |
| Employees | ||
| Employees | 2 | 66 larger |
| Industry | ||
| Industry | Health Care | Analytics, Biotechnology, Health Care |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Series B |
| Total Funding | ||
| Total Funding | Not tracked yet | $18.20M |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 7 |
| Services | ||
| Services | Not tracked yet | DNA Research, Health Analysis, Biotechnology Solutions |
| Target Customers | ||
| Target Customers | Not tracked yet | enterprises, individual users |
| Taxonomy | ||
| Taxonomy | Personalized Fitness, Health Insights, Behavior Patterns, Wellness Support, London, Start-up, Fitness Technology, Health Data, Optimal Wellness | Personalized Health Analytics, Biomarker Analysis, DNA Insights, Wearable Technology Integration, Health Optimization, Life Extension, Data-driven Wellness, Scientific Research Integration, AI-powered Recommendations, Nutrition Interventions, Exercise Physiology, Biochemical Marker Tracking, Longevity Science |
| Website | ||
| Website | avie.app | insidetracker.com |
About Avie (acquired by Holland & Barrett)
Avie, recently acquired by Holland & Barrett, is a rapidly emerging player in the Health Care industry. Founded in 2021 and headquartered in the United Kingdom, Avie focuses on delivering actionable insights derived from health and fitness data to empower users through deeper self-understanding and...
About InsideTracker
InsideTracker, founded in 2009, is a pioneering company in the analytics and biotechnology sectors, leveraging its expertise to revolutionize healthcare and wellness solutions. Headquartered in the United States, InsideTracker operates at the intersection of Analytics, Biotechnology, Health Care, He...
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BounceWatch watches Avie (acquired by Holland & Barrett) and InsideTracker for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Avie (acquired by Holl... and InsideTracker — by email.
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Compiled from the BounceWatch company index. We last looked at Avie (acquired by Holland & Barrett) on 11 Sep 2024, and InsideTracker on 29 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.