Base - Customer Led Growth
Building the Customer-led Growth category in B2B, developer of the Holistic Customer Marketing Automation Platform
33 employees · est. 2018 · Palo Alto, United States
CleverTap
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value.
679 employees · est. 2013 · San Francisco, United States
CleverTap is the older company (2018 vs 2013); CleverTap is the larger of the two.
Side-by-Side Comparison
| Metric | Base - Customer Led Growth | CleverTap |
|---|---|---|
| Founded | ||
| Founded | 2018 | 2013 older |
| Headquarters | ||
| Headquarters | Palo Alto, United States | San Francisco, United States |
| Employees | ||
| Employees | 33 | 679 larger |
| Industry | ||
| Industry | Automation, B2B, Marketing | Analytics, Automation, Mobile |
| Funding Stage | ||
| Funding Stage | Seed | Series D |
| Total Funding | ||
| Total Funding | $15.00M | $181.60M |
| Funding Rounds | ||
| Funding Rounds | 3 | 6 |
| Services | ||
| Services | Not tracked yet | Not tracked yet |
| Target Customers | ||
| Target Customers | Not tracked yet | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Customer-led Growth, Customer Marketing, Marketing Automation, Lifecycle Engagement, Personalization, Customer Journey, Engagement Analytics, Product Adoption, Customer Loyalty, Advocacy, Cross-sell, Upsell, Retention, Feedback | Customer Engagement, Retention Strategy, AI And Machine Learning, User Behavioral Analytics, Personalized Experiences, Customer Lifecycle Management, Marketing Automation, Mobile App Engagement, Real-time Segmentation, Multi-channel Messaging, Predictive Analytics, Customer Lifetime Value, Data-driven Marketing, Customer Retention, Digital Consumer Brands |
| Website | ||
| Website | base.ai | clevertap.com |
About Base - Customer Led Growth
Base - Customer Led Growth Overview Base - Customer Led Growth is a B2B technology startup that is revolutionizing customer engagement and marketing with its innovative Holistic Customer Marketing Automation Platform. Founded in 2018 with its headquarters in the United States, Base is at the forefro...
About CleverTap
CleverTap is a leading customer engagement platform, established in 2013, with a mission encapsulated in its slogan: "All-in-one engagement platform that helps brands unlock limitless customer lifetime value." Positioned within industries such as Analytics, Automation, Mobile, and SaaS, the company...
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Compiled from the BounceWatch company index. We last looked at Base - Customer Led Growth on 12 Sep 2024, and CleverTap on 5 Sep 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.