Basket
Your AI shopping agent. We’re reimagining online shopping, automating the hard parts and making it truly personalised.
35 employees · est. 2021 · London, United Kingdom
MAC.BID is the older company (2021 vs 2018); MAC.BID is the larger of the two.
Side-by-Side Comparison
| Metric | Basket | MAC.BID |
|---|---|---|
| Founded | ||
| Founded | 2021 | 2018 older |
| Headquarters | ||
| Headquarters | London, United Kingdom | Butler, United States |
| Employees | ||
| Employees | 35 | 135 larger |
| Industry | ||
| Industry | E-Commerce, Platforms | E-Commerce, Retail |
| Funding Stage | ||
| Funding Stage | Seed | Private Equity |
| Total Funding | ||
| Total Funding | $5.95M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 4 | 1 |
| Services | ||
| Services | Virtual Try On Technology, Wishlist Features, AI-based Fashion Applications | Not tracked yet |
| Target Customers | ||
| Target Customers | Online Shoppers, E-Commerce Platforms, Fashion Retailers, Tech-Savvy Consumers | Not tracked yet |
| Taxonomy | ||
| Taxonomy | AI Shopping Agent, Online Shopping, Personalized Shopping, Price Tracking, Stock Alerts, Social Sharing, Mobile Shopping App, Browser Extension, Ecommerce Innovation, Shopping Aggregation, Discount Alerts, Product Comparison, Shopping Automation, Digital Shopping Assistant, Consumer Tech | Discount, Closeouts Merchandise, Customer Returns, Online Auctions, Used Items, Discount Pricing, Liquidation, Resale, Bargain Shopping, Discount Retail, Overstock, Sales Strategy |
| Website | ||
| Website | trybasket.com | mac.bid |
About Basket
Basket, founded in 2021, is a UK-based e-commerce platform aiming to revolutionize online shopping with its innovative AI shopping agent. The company promises to automate and personalize the online shopping experience by allowing users to save items across various online stores into a single, manage...
About MAC.BID
M@C Discount, founded in 2018, is a retail startup based in the United States. Specializing in closeout merchandise and customer returns from major retailers, the company offers "New" and "Used" items at aggressive discounts both in-store and online. With prices starting at 50% of retail and further...
We will tell you when either one moves
BounceWatch watches Basket and MAC.BID for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Basket and MAC.BID — by email.
Frequently Asked Questions
Compare Basket with someone else
Start typing a company name or domain.
Related Comparisons
Compiled from the BounceWatch company index. We last looked at Basket on 1 Apr 2026, and MAC.BID on 11 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.