SponsorUnited
SponsorUnited provides the most comprehensive sponsor data platform to help properties & brands connect + drive revenue.
349 employees · est. 2016 · Stamford, United States
SponsorUnited is the older company (2022 vs 2016); SponsorUnited is the larger of the two.
Side-by-Side Comparison
| Metric | Betr | SponsorUnited |
|---|---|---|
| Founded | ||
| Founded | 2022 | 2016 older |
| Headquarters | ||
| Headquarters | Miami, United States | Stamford, United States |
| Employees | ||
| Employees | 158 | 349 larger |
| Industry | ||
| Industry | Sports | Entertainment, Platforms, Sports |
| Funding Stage | ||
| Funding Stage | Series Unknown | Series A |
| Total Funding | ||
| Total Funding | $100.00M | $39.15M |
| Funding Rounds | ||
| Funding Rounds | 4 | 4 |
| Services | ||
| Services | Not tracked yet | Sponsorship Data Platform, AI-Enabled Proposal Evaluations, Market and Pricing Analytics, Activation Examples and Insight Generation, Educational Platform Integration |
| Target Customers | ||
| Target Customers | Not tracked yet | Brands, Rights Holders, Media Companies, Agencies, Educators |
| Taxonomy | ||
| Taxonomy | Sports Gaming, Online Betting, Daily Fantasy Sports, IGaming, Sports Media, Social Engagement, Digital Entertainment, Venture Capital, Media Production, User Interface, Microbetting, Casual Sports Fans, Content Creation, Market Differentiation, Startup Investment | Sponsorship Intelligence, Sports Marketing, Entertainment Partnerships, SaaS Platform, Strategic Partnerships, Media Landscape Insights, Brand And Agency Collaboration, Real-time Trends, Marketplace Platform, Historical Performance Analysis, Event Marketing, Programmatic Solutions, Comprehensive Sponsorship Data |
| Website | ||
| Website | betr.app | sponsorunited.com |
About Betr
Betr is a sports gaming and media startup founded in 2022 by Joey Levy and Jake Paul. The company aims to enhance sports consumption through entertainment, offering unique gaming products tailored to casual sports fans. Betr's Online Sports Betting (OSB) product initially focused on microbetting mar...
About SponsorUnited
SponsorUnited, founded in 2016, has established itself as a leading player in the sports and entertainment intelligence market. Operating out of the United States, the company’s platform offers a comprehensive database that serves as a vital tool for brands, agencies, and rights holders aiming to fo...
We will tell you when either one moves
BounceWatch watches Betr and SponsorUnited for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Betr and SponsorUnited — by email.
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Compiled from the BounceWatch company index. We last looked at Betr on 11 Sep 2024, and SponsorUnited on 17 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
