Blueshift
Intelligent Customer Engagement. Powered by Smart Data.
104 employees · est. 2014 · San Francisco, United States
Insider One
The #1 AI-native Omnichannel and Customer Engagement Platform
1885 employees · est. 2012 · Istanbul, Turkey
Insider One is the older company (2014 vs 2012); Insider One is the larger of the two.
Side-by-Side Comparison
| Metric | Blueshift | Insider One |
|---|---|---|
| Founded | ||
| Founded | 2014 | 2012 older |
| Headquarters | ||
| Headquarters | San Francisco, United States | Istanbul, Turkey |
| Employees | ||
| Employees | 104 | 1885 larger |
| Industry | ||
| Industry | AI, Automation, Data Analytics | AI, Productivity, Marketing |
| Funding Stage | ||
| Funding Stage | Debt Financing | Series E |
| Total Funding | ||
| Total Funding | $104.58M | $771.90M |
| Funding Rounds | ||
| Funding Rounds | 6 | 9 |
| Services | ||
| Services | Customer Engagement Platform (CEP), Customer Data Platform (CDP), AI Agents, Cross-Channel Marketing Hub, Marketing Campaign Automation | AI-driven Customer Engagement Solutions, Data Integration and Customer Data Management, End-to-End Personalization and Retention Strategies, Integration Hub for Seamless MarTech Stack Connections, Real-time Reporting & Insights |
| Target Customers | ||
| Target Customers | Retail & E-Commerce businesses, Financial Services organizations, Healthcare institutions, Banks & Credit Unions, Media & Publishing companies, Educational Technology firms | Retail and Ecommerce Companies, Financial Service Providers, Travel and Hospitality Businesses, Beauty and Cosmetics Brands, Automotive Companies, Telecommunications Providers |
| Taxonomy | ||
| Taxonomy | Customer Data Platform, Cross-channel Marketing, Real-time Personalization, Data Unification, Omnichannel Interactions, Marketing Automation, Predictive Analytics, Behavioral Marketing, Triggered Messaging, Audience Management, Campaign Management | AI-native Omnichannel Platform, Customer Engagement, Cross-Channel Experiences, AI Intent Engine, Personalization Engines, Predictive Segmentation, Growth Management Platform, Personalized Customer Experiences, Return On Ad Spend Optimization, Conversion Rate Optimization, Mobile Marketing Software, Predictive Analytics, Marketing Automation |
| Website | ||
| Website | blueshift.com | useinsider.com |
About Blueshift
Blueshift, founded in 2014 and headquartered in San Francisco, United States, is pioneering innovations in the AI, Automation, Data Analytics, SaaS, and Marketing sectors. The company's mission, encapsulated by its slogan "Intelligent Customer Engagement. Powered by Smart Data," is centered on enhan...
About Insider One
Insider, founded in 2012 and headquartered in Turkey, is making significant strides in the AI, Productivity, Marketing, and CRM and Sales industries. Known as The #1 AI-native Omnichannel and Customer Engagement Platform, Insider offers a comprehensive solution for enterprise marketers to seamlessly...
We will tell you when either one moves
BounceWatch watches Blueshift and Insider One for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Blueshift and Insider One — by email.
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Compiled from the BounceWatch company index. We last looked at Blueshift on 12 Apr 2026, and Insider One on 20 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.