Boutiqaat
Middle East's Favourite Online Beauty Destination for Cosmetics, Skin care & Perfumes
1206 employees · est. 2015 · Hawalli, Kuwait
In The Style
We’re here to empower our customers to be fearless, confident and most of all, love themselves for who they are!
103 employees · est. 2013 · United Kingdom
In The Style is the older company (2015 vs 2013); Boutiqaat is the larger of the two.
Side-by-Side Comparison
| Metric | Boutiqaat | In The Style |
|---|---|---|
| Founded | ||
| Founded | 2015 | 2013 older |
| Headquarters | ||
| Headquarters | Hawalli, Kuwait | United Kingdom |
| Employees | ||
| Employees | 1206 larger | 103 |
| Industry | ||
| Industry | E-Commerce, Fashion, Marketing | E-Commerce, Fashion, Retail |
| Funding Stage | ||
| Funding Stage | Series B | Private Equity |
| Total Funding | ||
| Total Funding | Not tracked yet | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | Not tracked yet |
| Services | ||
| Services | Online Sales Platform, Fashion Merchandise | Not tracked yet |
| Target Customers | ||
| Target Customers | Women, Men, Fashion Enthusiasts, Online Shoppers | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Online Beauty Retail, Social Commerce, Celebrity Endorsements, Influencer Marketing, Cosmetics Retail, Skincare Products, Perfume Sales, E-commerce Platform, Fashion Retail, Virtual Stores, Beauty Trends, Makeup Products, Beauty Expertise, Personalized Recommendations | Womenswear, Fashion Brand, Inclusivity, Body Positivity, Beauty, Innovative Influencer Collaboration, Social Media Influencers, Celebrity Partnerships, Global Reach, Fast Fashion, Latest Styles And Trends, Career Opportunities |
| Website | ||
| Website | boutiqaat.com | inthestyle.com |
About Boutiqaat
Boutiqaat, founded in 2015, stands out in the Middle East as a leading online beauty destination adeptly merging e-commerce with social influence. Its unique model moves beyond traditional online retail by featuring Gulf and Arab celebrities and social media influencers, who curate and recommend pro...
About In The Style
In The Style is a fast-growing e-commerce womenswear fashion brand founded in 2013 by entrepreneur Adam Frisby. The brand's mission is to empower its customers to be fearless, confident, and to love themselves for who they are. In The Style differentiates itself in the market by adding around 200 ne...
We will tell you when either one moves
BounceWatch watches Boutiqaat and In The Style for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Boutiqaat and In The Style — by email.
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Compiled from the BounceWatch company index. We last looked at Boutiqaat on 3 Apr 2026, and In The Style on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.