BrandMuscle
Amplify your brand. Unleash your channel.
499 employees · est. 2000 · Cleveland, United States
Yaba
Your Amazing Brand Amplifier. We buy and grow your digital-native brand.
100 employees · est. 2020 · Barcelona, Spain
BrandMuscle is the older company (2000 vs 2020); BrandMuscle is the larger of the two.
Side-by-Side Comparison
| Metric | BrandMuscle | Yaba |
|---|---|---|
| Founded | ||
| Founded | 2000 older | 2020 |
| Headquarters | ||
| Headquarters | Cleveland, United States | Barcelona, Spain |
| Employees | ||
| Employees | 499 larger | 100 |
| Industry | ||
| Industry | Advertising, Automation, SaaS | Consumer Goods |
| Funding Stage | ||
| Funding Stage | Series D | Series A |
| Total Funding | ||
| Total Funding | $6.50M | $135.00M |
| Funding Rounds | ||
| Funding Rounds | 2 | 3 |
| Services | ||
| Services | Not tracked yet | brand curation, community building, product innovation, health and wellness education |
| Target Customers | ||
| Target Customers | Not tracked yet | health-conscious individuals, wellness brands, professionals in the wellness sector |
| Taxonomy | ||
| Taxonomy | Channel Marketing, Local Markets, Brand Activation, Compliance Risks, Marketing Services, Regulated Verticals, Demand Generation, Roi, Hyper-local Activation, Beverage Alcohol Brands, Fortune 1000 Companies, Sales Enablement, Branding, Affiliates | Digital-Native Brands, Amazon FBA, Brand Acquisition, E-commerce Growth, Online Brand Management, Product Leaders, Sales Optimization, Customer Reviews Analysis, Scalable Products, Investment In Brands, Business Funding, Brand Support Services, Growth Strategy, Category Leadership, Strong Sales History |
| Website | ||
| Website | brandmuscle.com | goyaba.co |
About BrandMuscle
BrandMuscle, founded in 2000 and headquartered in the United States, is at the forefront of making channel marketing seamless for beverage alcohol brands and Fortune 1000 companies. Positioned within the Advertising, Automation, and SaaS industries, the company leverages cutting-edge technology and...
About Yaba
Yaba, established in 2020 and headquartered in Spain, is a dynamic player in the Consumer Goods sector. The company positions itself as "Your Amazing Brand Amplifier", offering a unique value proposition to digital-native brands by acquiring, funding, and supporting their growth, particularly those...
We will tell you when either one moves
BounceWatch watches BrandMuscle and Yaba for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at BrandMuscle and Yaba — by email.
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Compiled from the BounceWatch company index. We last looked at BrandMuscle on 20 Oct 2025, and Yaba on 16 Jan 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.