Braze
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™
2285 employees · est. 2011 · New York, United States
Iterable
Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands
871 employees · est. 2013 · San Francisco, United States
Braze is the older company (2011 vs 2013); Braze is the larger of the two.
Side-by-Side Comparison
| Metric | Braze | Iterable |
|---|---|---|
| Founded | ||
| Founded | 2011 older | 2013 |
| Headquarters | ||
| Headquarters | New York, United States | San Francisco, United States |
| Employees | ||
| Employees | 2285 larger | 871 |
| Industry | ||
| Industry | Analytics, Automation, Marketing | AI, Mobile, SaaS |
| Funding Stage | ||
| Funding Stage | Unknown | Series E |
| Total Funding | ||
| Total Funding | $702.70M | $342.20M |
| Funding Rounds | ||
| Funding Rounds | 11 | 7 |
| Services | ||
| Services | BrazeAI Decisioning Studio, Cross-Channel Messaging Platform, Braze Data Platform, AI Agents for Engagement, Reporting & Analytics | AI & Agentic Intelligence, Campaign Management, Consumer Engagement, Data-Informed Strategy, Marketing Efficiency Improvement |
| Target Customers | ||
| Target Customers | Retail & eCommerce Businesses, Financial Service Providers, Travel & Hospitality Companies, Media & Entertainment Firms, Gaming Companies, On Demand Services, Quick Service Restaurants (QSR) | Marketing Teams, Enterprise Brands, Retail & E-commerce Businesses, Fintech Companies, Online Marketplaces |
| Taxonomy | ||
| Taxonomy | Customer Engagement, Cross-channel Messaging, Journey Orchestration, AI-powered Experimentation, Marketing Automation, Multichannel Marketing, Mobile Marketing Platforms, Email Marketing, Marketing Technology, Data-driven Engagement, Customer Loyalty, Interactive Conversations, Real-time Data Action | AI Customer Engagement, Enterprise Scale Solutions, Intelligent Personalization, Cross-Channel Experiences, Data-Driven Marketing, Real-Time Engagement, Growth Engine, Performance Optimization, Seamless Integration, Governance And Control, Customer Relationship Management, Marketing Automation, SaaS Platform, Customer Experience Improvement |
| Website | ||
| Website | braze.com | iterable.com |
About Braze
Braze, founded in 2011, is a leading player in the Analytics, Automation, Marketing, CRM, and Sales industries. With its headquarters in the United States and a global presence spanning 15 offices across AMER, LATAM, EMEA, and APAC, Braze offers a robust customer engagement platform designed to empo...
About Iterable
Iterable is a prominent player in the AI-driven customer engagement space, established in 2013 and headquartered in the United States. They offer a platform designed for enterprise scale that enables businesses to turn data into action, providing smart, personalized engagement across multiple channe...
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Funding, hiring, leadership and stack changes at Braze and Iterable — by email.
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Compiled from the BounceWatch company index. We last looked at Braze on 21 Apr 2026, and Iterable on 11 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.