Builtfirst
Launch your partner marketplace. No code required.
7 employees · est. 2020 · San Francisco, United States
Smoothly
Smoothly offers an innovative AI-powered digital service, which helps marketers to manage content creation and routines.
42 employees · est. 2015 · Espoo, Finland
Smoothly is the older company (2020 vs 2015); Smoothly is the larger of the two.
Side-by-Side Comparison
| Metric | Builtfirst | Smoothly |
|---|---|---|
| Founded | ||
| Founded | 2020 | 2015 older |
| Headquarters | ||
| Headquarters | San Francisco, United States | Espoo, Finland |
| Employees | ||
| Employees | 7 | 42 larger |
| Industry | ||
| Industry | B2B, E-Commerce, Marketplaces | AI, Information Technology, Internet |
| Funding Stage | ||
| Funding Stage | Pre Seed | Seed |
| Total Funding | ||
| Total Funding | Not tracked yet | $250.00K |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 1 |
| Services | ||
| Services | Not tracked yet | Content Creation Platform, AI-powered content creation, Freelance Creative Community |
| Target Customers | ||
| Target Customers | Not tracked yet | Marketing Managers, Marketing Teams, SMBs, Companies of all sizes in the Nordics |
| Taxonomy | ||
| Taxonomy | Not tracked yet | AI-powered Content Creation, Digital Marketing Tools, Content Management Platform, Marketing Technology, Content Creation Marketplace, Digital Content Strategy, Performance-optimized Content, Industry-specific Knowledge, Subscription Platform, Marketing Automation, Artificial Intelligence In Marketing, Content Marketing Solutions |
| Website | ||
| Website | builtfirst.com | getsmoothly.com |
About Builtfirst
Builtfirst is a partner marketplace platform. Any company can create a perk marketplace, integration marketplace, reseller marketplace, or service marketplace in minutes. We’re building the largest ecosystem of marketplaces that every B2B company can go-to-market through.
About Smoothly
Smoothly offers an innovative AI-powered digital service, which helps marketers to manage content creation and routines. Smoothly is the leading content platform for marketers in the Nordics. Combining modern technologies and AI-powered content tools with creative human talent, we empower companies...
We will tell you when either one moves
BounceWatch watches Builtfirst and Smoothly for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Builtfirst and Smoothly — by email.
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Compiled from the BounceWatch company index. We last looked at Smoothly on 25 Mar 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.